Positioning / Branding
Analysis of who you are and where you're going is the first step in making the right impression. First the science, then the art—positioning is where your strategy lives, branding breathes life into it.
Strategy Driven Web Design
Strategy should drive Web site design, content and functionality. Focus on both ends of your site—front and back—to ensure that your investment is getting you closer to your clients and firm goals.
Marketing Metrics / Couch Money®
What ROI are you getting from your marketing expenditures? Do you know how to measure the profitability of clients and practice groups? Via Couch Money, reduce entitlement and perpetuity spending.
Communications Training
Who is your most difficult client? Is he cantankerous, contentious, consensus-building, cautious or caustic? This training gives you a competitive edge in keeping clients happy and winning new business.
This 64-page White Paper is a comprehensive report on the 2006 AmLaw 100 Web sites: Ten Foundational Best Practices research. It is filled with examples, covers the latest Web industry and legal industry trends, and includes a detailed section on search engine optimization and marketing. Finally, learn the "Top 25" rated AmLaw 100 firms—the firms that are setting the standard for law firm Web sites in 2006.