This Weblog addresses topics related to the legal industry--marketing, sales, management, mergers, advertising, various electronic media (Web sites, proposal centers, intranets, CDs, etc.)--anything that's in the news, or should be in the news. I've worked in legal marketing since 1984--the very early days--and have served as an in-house marketing director (for 11 years) and consulted to some of the finest law firms and legal industry companies in America.
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| Web "Site Hygiene" -- What does your Web site say about you? |
A client forwarded to me an email he had received from Ashley Kruse CPA, a Houston CPA firm--and alerted me to a glaring error on the Ashley Kruse Web site. Here is the first paragraph of this CPA's bio:
Ashley Kruse is the principle of Ashley Kruse CPA PC, a financial services and accounting firm, and Republic Business Brokers Inc., a full service business brokerage and valuation firm.
Principle??
According to the AMLAW 100 Web Site "Ten Foundational Best Practices" research I commissioned in 2005, only 7% of the AMLAW 100 firms ranked EXCELLENT in "site hygiene." When firms don't pay attention to site hygiene, or the "spinach in your teeth," slips like "principle" get by. As a visitor, this casts a question mark over the firm's diligence and attention to detail.
These little things matter and are easy to fix.
Pay attention and hire someone to proof every word and page on your site. By the way, 17% of the AMLAW 100 firms ranked "poor" on site hygiene. So there is a lot of work to be done. For more information about the AMLAW 100 Ten Foundational Best Practices White Paper, visit http://www.deborahmcmurray.com/Page.aspx?WP_ID=923 Comments
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