This Weblog addresses topics related to the legal industry--marketing, sales, management, mergers, advertising, various electronic media (Web sites, proposal centers, intranets, CDs, etc.)--anything that's in the news, or should be in the news. I've worked in legal marketing since 1984--the very early days--and have served as an in-house marketing director (for 11 years) and consulted to some of the finest law firms and legal industry companies in America.
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| VW's "Safe Happens" is Working |
Dealers report that VW dealership traffic is up, and in a USA Today report (link below), "Volkswagen says that since the ads touting Jetta's crash safety began on April 10, requests for brochures are up 37% at call centers and 56% on the Web compared with the first 15 days of March, and Internet requests for dealer price quotes are up 58%."
http://www.usatoday.com/money/autos/2006-04-30-vw-crash-usat_x.htm
VW has set a new standard. Hard to imagine it was possible--that an advertiser could actually surprise the cynical viewing audience, causing us to stand up and take notice.
Law firm leaders want proof that advertising works. Well, here is proof. Time will tell how many Jettas and other VWs dealers can move. Law firm management and marketing committees can learn something here....don't be afraid. Be bold. Be first. If you really want heads to turn, show us something that merits the kink in our necks.
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