This Weblog addresses topics related to the legal industry--marketing, sales, management, mergers, advertising, various electronic media (Web sites, proposal centers, intranets, CDs, etc.)--anything that's in the news, or should be in the news. I've worked in legal marketing since 1984--the very early days--and have served as an in-house marketing director (for 11 years) and consulted to some of the finest law firms and legal industry companies in America.
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Friday, April 21, 2006 VW TV Ads--Does "Safe" Sell Cars? VW is using car crashes to sell cars--and these two ads are disturbing to say the least. Advertising is designed to get companies on the short list, to filter through the thousands of messages we get each day and land in our short and (hopefully) long-term memories. This bold new campaign is arresting, jolting and jarring. And creepy and frightening. I don't know if it will sell more Jettas, but VW has proven again that it is willing to take its advertising into uncharted territory. And viewers will remember the campaign for a long time--assuming the naysayers don't force VW's more conservative hand. To view The Today Show's clip on the campaign (4.20.06), visit http://www.msnbc.msn.com/id/3032633/ and click on "Do Volkswagen crash ads go too far?" CommentsCurrently there are not any comments for this blog.
VW is using car crashes to sell cars--and these two ads are disturbing to say the least. Advertising is designed to get companies on the short list, to filter through the thousands of messages we get each day and land in our short and (hopefully) long-term memories. This bold new campaign is arresting, jolting and jarring. And creepy and frightening.
I don't know if it will sell more Jettas, but VW has proven again that it is willing to take its advertising into uncharted territory. And viewers will remember the campaign for a long time--assuming the naysayers don't force VW's more conservative hand.
To view The Today Show's clip on the campaign (4.20.06), visit http://www.msnbc.msn.com/id/3032633/
and click on "Do Volkswagen crash ads go too far?"
Currently there are not any comments for this blog.
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