This Weblog addresses topics related to the legal industry--marketing, sales, management, mergers, advertising, various electronic media (Web sites, proposal centers, intranets, CDs, etc.)--anything that's in the news, or should be in the news. I've worked in legal marketing since 1984--the very early days--and have served as an in-house marketing director (for 11 years) and consulted to some of the finest law firms and legal industry companies in America.
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| "Super Lawyers" |
Most law firm marketers struggle (at best) and loathe at worst the annual "contests" that fall under the moniker, "Super Lawyers." New Jersey is being applauded by law firm leaders and marketers for putting a stake in the heart of this designation. We'll see if other state bar associations follow suit.
New Jersey lawyers may no longer advertise that they have been named in the annual ranking of "Super Lawyers" and "Best Lawyers in America," following a decision by the New Jersey Supreme Court's Committee on Attorney Advertising. The ruling finds that advertising inclusion in these ranking violates the rule of professional conduct against suggestions that one lawyer is better than another. In addition, the ruling prohibits attorneys from taking part in the selection process.
The New York Times, 7/22/06, New Jersey Law Journal, 7/25/06
While no one argues that many of the lawyers named Super Lawyers are, in fact, extraordinary, the rub comes when the sponsoring publications pander to the egos of these fine professionals by insisting they purchase advertising. Comments
It's all about the money
Posted by Ken Vernon on Tuesday, August 01, 2006 at 10:39 AM
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