This Weblog addresses topics related to the legal industry--marketing, sales, management, mergers, advertising, various electronic media (Web sites, proposal centers, intranets, CDs, etc.)--anything that's in the news, or should be in the news. I've worked in legal marketing since 1984--the very early days--and have served as an in-house marketing director (for 11 years) and consulted to some of the finest law firms and legal industry companies in America.
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| LMA 2005 Roles and Compensation Survey |
Legal marketers with the word "Chief" in their title earn an average of $225,208 and a median (half are above/blow) of $200,000, according to statistics released today. The compensation for marketers with "Director" in their title averaged $111,696 in salary and a median of $99,000.
The average annual base salary for 51% of all law firm marketers combined is less than $75,000; however 26% receive $100,000 or more. At the same time 17% of marketers said they received no annual bonus; 51% received a bonus of only $5,000 or less.
These are the findings of a new Legal Marketing Association "Roles and Compensation Survey" that will be released July 22. A sneak preview was presented today during an LJN Web Audio Webinar, "What Legal Marketing Professionals Command for Full-Time Salary."
Thanks to Elizabeth Lampert, President of Elizabeth Lampert PR, for organizing the Webinar. All legal marketers will find this interesting, but like the noted panelists, I’m hearing about much higher salaries in large, major market firms. Comments
I think it is very important that with all the new talent entering the legal marketing profession that they understand and are made aware of the efforts of Norm Rubenstein, Clara Boza, Deborah McMurray, Ann Lee Gibson and those that paved the way for us to have a voice. I was shocked that a majority of people make under 75K.
Posted by ELizabeth Lampert on Thursday, July 14, 2005 at 4:15 PM
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