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Energize visitor traffic to and throughout your site
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Increase visibility among your target audiences
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Communicate more effectively with your clients, alumni, law school and lateral
recruits, and staff
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Improve your return on this critical business development investment
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Benchmark the performance of your current site—and focus on the most important
enhancements and improvements
The
AmLaw 100 Web Sites 2006 White Paper is a full-scale
report on how the legal industry is faring in its online marketing efforts.
Commissioned by Content Pilot LLC and written by legal marketing expert,
Deborah McMurray, CEO and Strategy Architect of Content Pilot LLC, it’s based
on an objective analysis of AmLaw 100 Web sites. The research was conducted by
a credentialed group of legal marketing, design, Web industry and information
technology (IT) professionals.

Purchase the individual law firm reports and learn what your firm and your key
competitors are doing well—and not so well.