By Deborah McMurray
This 35-page White Paper sets precedent by establishing ten Foundational Best Practices for law firm Web sites. It is the first full-scale report on how the legal industry is faring with its online marketing efforts, based on an objective analysis of the AMLAW 100 Web sites.
The benchmarks established here clearly show what is being done well and what can be done better. It is a must read for anyone wanting to learn how to maximize the usability and memorability of a law firm Web site.