The following articles on legal marketing and management have appeared in leading industry publications, including the National Law Journal, Legal Times, New York Law Journal, the Texas Lawyer, Texas Monthly, Corporate Legal Times, STRATEGIES and numerous others.  Please search by topic, date or publication name.

Title	Date	Publication
My 2007 Holiday Gift: Advice From Top Marketing Consultants	12/18/2007	The Legal Intelligencer
Debunking the Myths of Convergence: An Interview with Rees Morrison	4/1/2006	Strategies: The Journal of Legal Marketing
Law Firm Web Sites: Ten Foundational Best Practices	2/1/2006	Dallas Bar Association
Six Ways to Build Your Reputation Online(PDF)	1/1/2005	Law Practice
Six Ways to Build Your Reputation Online (pdf)	1/1/2005	Law Practice
Turn your Firm's Marketing Budget into a Strategic Planning Tool	10/15/2004	LawMarketing Portal
Investing in Long-Term Success(PDF)	9/1/2004	Law Practice
19 1/2 Things Every Lawyer Should Know about Web Sites	8/1/2004	New Jersey Lawyer
On the Edge: Market Research--Hunting for Value	8/1/2004	Strategies: The Journal of Legal Marketing
19 1/2 Things Every Lawyer Should Know about Web Sites	8/1/2004	New Jersey Lawyer
Measure for Measure: Client Profitability is the "Giant's Strength" Inside your Firm	3/1/2004	Strategies: The Journal of Legal Marketing
What is Dallas' Promise?	2/9/2004	Dallas Morning News
Point/Counterpoint: How to Acquire New Business from Large Companies--PR or Advertising?	1/1/2004	Strategies: The Journal of Legal Marketing
Meet the Super Heroes	11/1/2003	Legal Week
Try Scenario Planning	10/13/2003	Legal Times
10 Things We`ve Learned from In-House Counsel in the US and Europe	10/1/2003	Strategies: The Journal of Legal Marketing
Measuring Profitability	6/20/2003	Legal Times
BROBECK: WHEN YOUR FUTURE IS AT STAKE . . . A Kept Promise or Just Advertising?	3/17/2003	LawMarketing Portal
What`s in YOUR Budget? All Spending Should Advance the Firm`s Strategic Goals and Produce Measurable Results.	3/15/2003	Daily Business Review--Florida
		Legal Times
Book Review—The Lawyer's Guide to Marketing on the Internet	3/1/2003	Law Practice Management
BROBECK—The Lessons NOT to Learn from its Demise	3/1/2003	Strategies: The Journal of Legal Marketing
Law Firms Tiptoe into Marketing Arena: Proactive approach to winning business is beginning to gain ground	1/17/2003	Dallas Business Journal
Salute to Brian Melton: 2003 Dallas Bar President (Cover Story)	1/1/2003	Dallas Bar Association
Best Practices for Smaller In-House Legal Departments	1/1/2003	The Corporate Counsellor
Turn Client Service into a Client Experience	1/1/2003	Strategies: The Journal of Legal Marketing
		Dallas Bar Association
What`s Next? Web Sites will Lead Brand Stewardship	11/1/2002	Law Practice Management
On the Edge: It`s Hip to be Square	11/1/2002	Strategies: The Journal of Legal Marketing
Firm Strategy Becomes Marketing/PR Mojo	8/1/2002	Strategies: The Journal of Legal Marketing
Law Firms Gain Notice by Adopting Shorter Names	6/1/2002	LawMarketing Portal
Take a Look—Are you a Procedures or an Idea Guy?	4/1/2002	Strategies: The Journal of Legal Marketing
On the Edge: What Clothes?	4/1/2002	Strategies: The Journal of Legal Marketing
Increase Marketing Department Credibility: Focus on Marketing Metrics	4/1/2002	Strategies: The Journal of Legal Marketing
Martindale-Hubbell`s Counsel to Counsel Series Comes to Philadelphia for Best Practices Discussion about Managing Corporate Crisis	4/1/2002	Corporate Legal Times
To Get More Clients, Law Firms Should `Press` Their Case	3/15/2002	Washington Business Journal
Vinson & Elkins and Enron Unplugged	3/11/2002	Texas Lawyer
Representing your Organization to the Outside World: How to Put your Best CLE Foot Forward	2/4/2002	ACLEA Mid-Year Conference
On The Edge: Forever Starts Here	2/1/2002	Strategies: The Journal of Legal Marketing
BLUR: The Speed of Change in the Connected Economy—A Book Review	2/1/2002	Strategies: The Journal of Legal Marketing
Martindale-Hubbell`s Counsel to Counsel 2002 Series in Toronto—Corporate Governance in Canada	1/23/2002	General
Leadership Round Table	1/22/2002	Texas Lawyer
Law Firms Gain Notice by Adopting Shorter Names	1/5/2002	The Pennsylvania Lawyer
The Lawyer's Guide to Marketing on the Internet	1/1/2002	General
Take a Look—Client Relationships: Get Practical / Get Profitable	1/1/2002	Strategies: The Journal of Legal Marketing
Martindale-Hubbell`s Counsel to Counsel—Changing Role of Legal Counsel When Launching New Technologies	1/1/2002	The Corporate Counsellor
The Marketing of Recruiting (LMA White Paper)	1/1/2002	Legal Marketing Association
Your (Best) Clients Rule!	1/1/2002	Strategies: The Journal of Legal Marketing
Bird`s Eye View—The Common Denominator at Successful Firms is Leadership	12/14/2001	Daily Journal
Web Site Strategies—Where in the Web?	12/1/2001	Law Practice Management
Increase Marketing Department Credibility: Focus on Marketing Metrics	12/1/2001	Of Counsel
Web Site Strategies—Where in the Web?	12/1/2001	Law Practice Management
Positioning Solo and Small Firms: Branding on the Web	7/1/2001	Law Practice Management
On The Edge: Countless Questions	3/1/2001	Strategies: The Journal of Legal Marketing
Branding and Client Service—Is there a Fit?	2/1/2001	Strategies: The Journal of Legal Marketing
Headnotes: Salute to Mark Shank—2001 DBA President	1/1/2001	Dallas Bar Association
Hot Button Issues in Today`s Firms—Staying on the Cutting Edge	7/10/2000	Texas Lawyer
8 Hot Button Issues in Today`s Law Firms	7/10/2000	Texas Lawyer
Marketing Legal Services on the Internet	6/1/2000	AMLAW Alert
		AMLAW Alert
Loose Change Adds up to Big Budget Bucks for Firms	5/15/2000	National Law Journal
		New York Law Journal
Playing Tag (Lines)	4/1/2000	Strategies: The Journal of Legal Marketing
Take a Look—Slow Down, You`re Movin` Too Fast	2/1/2000	Strategies: The Journal of Legal Marketing
Hats Off to Lawyers!	10/1/1999	Dallas Bar Association
50 Ways To Improve Your Client Relationships	9/28/1999	Texas Lawyer
What Do You Do When Lawyers Leave Your Firm?	8/1/1999	Marketing for Lawyers
50 Ways To Improve Your Client Relationships	3/15/1999	Legal Times
Take a Look—Fortune`s Most Admired Companies and More	3/1/1999	Strategies: The Journal of Legal Marketing
On The Edge: Lou Gerstner at Work	2/1/1999	Strategies: The Journal of Legal Marketing
Take a Look—Visioning and Leadership	10/1/1998	Strategies: The Journal of Legal Marketing
Take a Look—Stop Brooding in your Office	9/1/1998	Strategies: The Journal of Legal Marketing
Take a Look—Repugnant Behavior	7/1/1998	Strategies: The Journal of Legal Marketing
Staying Alive—Release the Music Inside You	7/1/1998	Strategies: The Journal of Legal Marketing
Headnotes: Tech Corner—Make Technology Work For You.	6/1/1998	Dallas Bar Association
Take a Look—Job Titles of the Future	6/1/1998	Strategies: The Journal of Legal Marketing
Headnotes: Tech Corner—Before You Invest In High-Tech, Investigate The Needs Of Your Clients	5/1/1998	Dallas Bar Association
On the Edge: Markets That Won`t Stand Still	3/1/1998	Strategies: The Journal of Legal Marketing
Headnotes: Tech Corner—Email: Effective Communication or Electronic Embarrassment?	1/1/1998	Dallas Bar Association
The Myth of the Perfect Rainmaker	11/18/1996	Texas Lawyer
What`s Hot In Law Firm Marketing	9/23/1996	Texas Lawyer
Corporate Counsel Panel	10/1/1995	Law Marketing Exchange
Dealing With Disaster: The Lawyer`s Role During A Crisis	2/1/1994	Law Marketing Exchange
Communicating With Style	9/1/1992	Law Marketing Exchange
The Lawyer's Guide to Marketing on the Internet
The Lawyer's Guide to Marketing, 2e.
Winning proposals without turbulence (pdf)
The ELD North American Guide to Law Firm and Lawyer Directories
Content Pilot Publishes Favorite Team Desserts as Prelude to Client Dessert Reception (pdf)
Fly the Content Pilot Airplane to Win Big (pdf)
Deborah McMurray Honored for Service to the Legal Marketing Industry
Content Pilot is looking for a talented web developer to join our Team
More on-time arrivals (pdf)
Give your web site first class treatment (pdf)
Search Engine Optimization - CP Best Practices (pdf)